I listen, ask questions, and try to understand the problem and the full context.I collect goals, needs, constraints, the target audience, and any technical limitations. Sometimes I sketch quick flows or notes to clarify the direction.

I prepare a clear, structured proposal divided into phases and deliverables.
No fluff, no surprises, no obligations.

Once the proposal is approved, I dive into research: competitors, similar solutions, UX patterns, user problems, and technical possibilities.

I gather visual references, user flows, color directions, and examples of what works — and what doesn’t.

I use AI to speed up data analysis, explore alternative insights, and surface hidden patterns.

I start with simple sketches and wireframes, often exploring multiple possible directions. Together, we choose the one that best fits your goals. AI helps me generate layout alternatives and test how different approaches would behave across scenarios. Then I create clean, presentable concepts.

I turn the chosen concept into an interactive prototype that feels close to the real product. Here I refine the details, logic, microinteractions, and visual hierarchy. We stay in touch throughout, making informed decisions together. I also use AI for generating small UI copy variations and for validating flows quickly.

I build a consistent UI system and prepare final screens with all necessary states. I deliver a clean, well-organized Figma file with documentation, naming conventions, and developer-ready specs. If something needs fixing or fine-tuning, I handle it promptly — I’m human, not a robot, and mistakes do happen.